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PPC Kickoff Call Checklist
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Customer Google Account Email Address
Agency Domain Name
Client Full Name
Is a Stellar upgrade needed?
List the products you would like to target and your monthly advertising budget for each product.
Press the "+" symbol to add more products.
Since we know the industry well, we know the average cost per lead for many types of products. We want to ensure that you do not advertise a product that will have a negative ROI.
Monthly Advertising Budget
Please describe the people you are trying to reach for each product you listed above. Please provide us with as much detail as possible, including but not limited to demographics, geographic areas, etc. Geographic areas can be cities, states, counties, zip codes, or any combination of these.
When a new lead contacts your office, what is your process to follow up, engage, and close the new lead? What should a customer expect? How soon will you contact them? What if they don’t respond?
Are there specific times of day that you do not want your ads to run? Additionally, please tell us if there are any peak times of day that your staff is usually too busy to accept additional incoming calls.
Will you be participating in the monthly consultation calls to review your advertising campaign, or will you delegate that responsibility to someone else?
Additional Notes or Comments